138479.xyz 2018 sixth network public opinion Analyst (intermediate) "seminar enrollment in the hot!

In November 2018 06, from 15:51: 138479.xyz - public opinion channel
 

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General secretary Xi Jinping stressed in the Chinese of the Communist Party of the nineteen National Congress: "Chinese socialism into a new era, this is the development of China's new historical position". The new era means new tasks and new requirements, new means as a new starting point, new directions. With the development of Chinese Internet business, Internet public opinion has become increasingly active in the test of public opinion, government enterprises and relevant departments to control the ability of network public opinion management under the era of big data has become an important aspect of social governance and enterprise management. In the new requirements of the new era, how to improve the public opinion propagation force, guiding force, influence, credibility, how to update the method of public opinion disposal mode, how to strengthen the construction of Internet content, the establishment of the comprehensive management of network system, the governments at all levels and enterprises are concerned about and consider the problem.

138479.xyz public opinion data center (public opinion monitoring room) based on the people's daily, 138479.xyz official media big data resources, is the first officially established the authority of the network public opinion research institutions, big data analysis, public opinion monitoring and public opinion, personnel training and other areas are in the domestic leading position. "The people of Mu class platform is 138479.xyz public opinion data center (public opinion monitoring room) under the banner of the party and learn the first platform, online and offline training curriculum integration, perfect party, government, public opinion and other new media literacy curriculum system, leading cadres at all levels to help hold public opinion response criteria, do a good job of guiding public opinion to deal with public opinion.

In order to adapt to the new requirements of the new era, to enhance the ability of cadres of the party and government organs and enterprises and institutions at all levels of staff, 138479.xyz public opinion data center (public opinion monitoring room) in Mu people November 26th to November 30th In. Beijing hold 138479.xyz In 2018 sixth network public opinion Analyst (intermediate) "seminar . This training will be invited to work in the central media line, with abundant experience of senior experts in teaching, training will be established in the people's daily, the party newspaper media to fully experience the cultural influence, in the completion of the course and pass the exam, students can get covered with people's opinion monitoring room seal "network public opinion Analyst (intermediate) training certificate" , the certificate will serve as the students master the public opinion work skills that will serve as the community public opinion selection professional reference document.

Welcome friends from all walks of life for the exchange, look forward to your arrival!

A training object

(a) the relevant departments at all levels of Party and government organs, institutions and cadres, news propaganda, public opinion monitoring network management and the backbone of the business sector;

(two) senior managers in the large and medium-sized state-owned enterprises, private enterprises, corporate brand, media relations, crisis public relations maintenance and other functional departments;

(three) the senior managers of the new media, public relations, public opinion research think tank company and service agencies, senior media practitioners have cognitive demands of public opinion field;

(four) the hope for the future of public opinion into the industry, engaged in the research of public opinion and the service work of University graduates.

Two, training arrangements

(a) curriculum

1. Teaching

The subject

curriculum

brief introduction

Interpretation: the macroeconomic situation of 19 after the government communication related documents and understand today's public opinion environment

Visit the people's daily in new media building

Field trips. Visit the people's daily in new media building, fully feel the party party media culture.

An overview of public opinion: the new trend of public opinion and public opinion environment

The theory of curriculum. About the "new era" of the macro environment of public opinion, to explore the characteristics of the network of public opinion, to understand the development trend and the evolution of network public opinion.

Policy interpretation: "new era" the dissemination of relevant policy documents detailed interpretation of the essence

The theory of curriculum. Senior party experts selected the "Nineteen" part of the communication with related government affairs, public opinion workers in practical work, the "new era" focuses on a detailed interpretation.

Public opinion analyst: basic knowledge of information dissemination way, learning how to establish an effective working mechanism

Public opinion report: senior public opinion analysis report of architecture design and writing

Practical course. Understand the basic principle of public opinion analysis report of architecture design, architecture and public opinion by learning how to write high quality analysis report.

To effectively respond to public opinion: when the degree of efficiency

Case analysis course. "New era" should be how to accurately deal with public opinion, learning the skills and Strategies of rapid response, this course will be invited to the central media experience long-term work in the forefront of the expert opinion.

To deal with the crisis: the study of crisis management skills through case analysis and practice combine to truly use

The mechanism of public opinion: the new media era and efficient public opinion response mechanism construction

Case analysis course. Invited the central media work in the front line of the public opinion expert, through the combination of theory and case analysis of the construction of the new media era, about effective network public opinion response mechanism.

Public opinion: the era of new media and public opinion guide

Case analysis course. Invited the central media work in the front line of the public opinion expert, through the combination of theory and case analysis of network public opinion guiding method, about coping skills and public opinion in the new media era.

Practice: public opinion "top"

- the press conference speech skills and emergency disposal

Practice course. The party exercises the students and senior lecturer in field performance, the teaching of "disposal" in the new era of emergency skills. Students to consolidate the theoretical knowledge, to what effect.

Risk management: the prevention of gray rhino and black swan public opinion

The theory of curriculum. Understand the "source" in the new era of reputation risk and classification, through the case analysis of the teaching methods, learning how to conduct risk management.

Online examination: students learning achievement test

Online examination

The ability to test, through online examination, test this week learning outcomes, to understand the deficiencies.

2. online curriculum

Participate in the training will be "intermediate network public opinion analyst online course authority, will be issued after the end of the course teaching, students online learning through the log in people's Mu class platform, reinforce learning, learning is valid from the date of the card is valid for 3 months.

Curriculum section

Time course

The government, corporate image evaluation

10 hours

To deal with the performance evaluation of network public opinion

13 hours

The development of new media and public opinion crisis

7 hours

The government response to public opinion

12 hours

Theory and case analysis of crisis management in foreign countries

8 hours

General secretary Xi Jinping of the Internet thinking

6 hours

Public opinion work mechanism and system construction

12 hours

(two) characteristics of the course

1. Online + offline integration mode of learning: the new upgrade of the network public opinion analyst, intermediate courses, online courses and theory

With the exercise course line, learning time is longer, more knowledgeable, more information.

2. modular flexible curriculum: curriculum design will use the theoretical knowledge learning and skill training, the classic case teaching + group discussion learning, theory attainment + scene simulation practice multi-faceted three-dimensional culture method, for students to provide high-quality training environment to stabilize the learning effect.

3. visit: Learning in the people's daily study, fully aware of the party newspaper media training experience.

Three, the training time and place

1. training time: November 26th - November 30th, a total of five days. Application deadline: November 20th (Tuesday)

On-site registration time: November 26th (Monday) morning 8:40-8:50

2. Venue: Beijing people's daily new media building?

Four, the total cost of training and the way of collection (two alternatives)

(1) the total cost: 5980 yuan / person

1. training fee: 3300 yuan (5 days, 4 days, lunch dinner, lecturer course site fees, tuition fees, etc.);

2. exam fee: 1680 yuan (examination system development costs, system maintenance, depreciation, on-site technical support fee);

3. online learning development fee: 1000 yuan (curriculum development fees, online platform fees, management fees);

(about the cost of a standard: as a result of the expenses involved in comprehensive service, in accordance with the unified standard charge 5980 yuan / person, do not split change.)

(2) the total cost: 7980 yuan / person

1. training fee: 3300 yuan (5 days, 4 days, lunch dinner, lecturer course site fees, tuition fees, etc.);

2. examination fee: 1680 yuan (examination system development costs, system maintenance, depreciation, on-site technical support fee);

3. online learning development fee: 1000 yuan (curriculum development fees, online platform fees, management fees);

4. accommodation fee: 2000 yuan (double room accommodation, breakfast 5 days 5 days)

(about the cost of a standard: as a result of the expenses involved in comprehensive service, in accordance with the unified standard charge 7980 yuan / person, do not split.)

Five, certificate application and management

Participate in training and complete the course, after passing the examination, will be stamped with the official seal of the people's opinion monitoring room "network public opinion Analyst (intermediate) training certificate" , the certificate in the examination results announced the date of 40 working days to receive.

Six, registration Tel

Zhao teacher: 010-65363499

138479.xyz public opinion data center

(public opinion monitoring room)

(commissioning editor Wang Kun and Zhang Xiang)