One week observation: Jin Yong's death triggered national culture tourism culture and tourism administrative department of the provinces a dense set up

Li Yang

In November 2018 09, from 17:01: - public opinion channel

This week, an overview

From October 29, 2018 to November 4th, the cloud data platform public opinion data center monitoring involves text brigade information 994042, which accounts for more than 37.2% travel related information, cultural information accounted for about 62.8%. According to the analysis of the cloud data platform public opinion data center, today's headlines, Sohu, little information has become the main channel for the dissemination of information. This week's news dissemination overall is relatively stable, relatively high amount of communication from the media side, and at the weekend time is more obvious.

Figure: this week the trend of culture and tourism coverage map

Combing this week culture travel industry hot information, celebrity culture, martial arts novelist Jin Yong's death triggered nationwide discussion of hot topic continued high. In addition, the media focus on the topic including: provincial culture and tourism administrative departments focus on appearance, the future trend of culture and tourism hot lead; cultural integration in Beijing development projects signed nearly 70 million record, "culture +" new industry on economic stimulus enhancement; Wanda text brigade layout and Tmall dynamics etc.. In addition, the new 9 5A scenic award, 11 4A scenic spots, stranded tourists evacuated Chinese delisted Saipan also attracted public attention.

Second, topic analysis

1, Dean of the martial arts novel the death of Mr. Jin Yong National Memorial behind the need of mass culture

[summary] public opinion in October 30th, the famous martial arts novelist Jin Yong died at the age of 94, News cited public discussion, Jin Yong works as a global Chinese common spirit, his death so that users who have felt pity.

[October 30th] public opinion, the media erupted in Hongkong, martial arts novelist Jin Yong died, then triggered a media focus on the topic, users have a heat continued to rise, the relevant information is close to 290 thousand articles (article). Remember Jin Yong's article headlines topic of media and public, WeChat, also become friends in the media since the focus of the content, many users have a message back when he read the works of the time.

Figure: information dissemination channels accounted for

[comments] according to the public opinion cloud data platform capture data, public opinion for the death of Mr. Jin Yong have generally recalls the sentiment, "long distance, goodbye" "life is a scene, quietly leave." "the snow was badly shot at Monday, god man leaning Bi Yuan" "chivalrous person, for the state and the people." become to the highest rate. A man's death, leading to collective recollections of the memorial, a cultural phenomenon worth thinking.

"Jin Yong's martial arts works as a kind of popular culture of Yi Yang, readers feel warm heart, mental enlightenment effect" is huge, Jin Yong works by the Chinese world sought love, embodies the "mirror man" as Chinese personality caused emotional resonance and spiritual fit, his works through the text, the film and television works, songs and other aspects of the spread, become a trend in the Chinese world, become the spiritual home of generations. People's daily commented: "mass culture is closely related to the spiritual life of the mass culture category, but also to nourish the soul."

After the death of Jin Yong, together with the growth of your emotional grief, and the works of Jin Yong sales, according to media reports from October 30th 19 at the beginning of the works of Jin Yong, sales soared to 20; when compared to 29, an increase of more than 120 times. data show that the price of 650 yuan (price 968 yuan) of the 36 book "the complete works of Jin Yong (Lang acoustic old version) 19" single volume began to rise sharply, to 31 midnight on the day before an increase of over 350 times. This book is currently in short supply, in the Jingdong, Dangdang in pre-sale. Jin Yong left, but he left the works are still popular, mechanized production, fast food consumption, quick work although can temporarily "but the end result can not curry favour by claptrap, nourish and infect, and forgotten, will be buried in history." The desires of the masses is still outstanding works to nourish your soul.

2, the culture and the tourism administrative departments of intensive listing "poetry and distant" key to achieve leap

[summary] public opinion as of November 4th, has been in Guangdong, Shandong, Fujian, Liaoning, Gansu, Hainan, Yunnan, Hebei, Jilin, Heilongjiang, Jiangsu, Zhejiang, Shanxi, Shaanxi, Hainan, Ningxia, Tianjin, Chongqing 18 provinces (autonomous regions and municipalities) has formally established the new cultural and Tourism administrative departments.

[opinion] the Ministry of culture and tourism formally after half a year, the provinces (autonomous regions and municipalities) have recently announced the government to set up cultural and Tourism Department (Bureau). 10 30 April morning in Fujian, Liaoning Province Department of culture and tourism formally, 10 30 April afternoon in Gansu Province cultural and Tourism Bureau formally, 10 31 April in Shandong, Hunan Province cultural and Tourism Department listed 11 1 April, Yunnan province culture and Tourism Bureau officially unveiled, 11 2, Hebei provincial cultural and Tourism Department of sinopec. The provinces (autonomous regions and municipalities) culture and tourism of the original authorities official website as primary source of information, as the media have reported that the cultural and Tourism Department (bureau) have been established in the country is widespread trend, the formation of topic influence.

Figure: information dissemination channels accounted for

[comment] public opinion all provinces (autonomous regions and municipalities) culture and tourism administrative departments have formally marks around the culture and tourism system reform is accelerating. For the original administrative department of culture and Tourism Administration Department, founded the cultural and Tourism Department (bureau) is the key to poetry and distance "come together"". But the culture and tourism administrative departments from the simple "add" into the whole "blending" concept and mechanism, so as to achieve from the simple "you and me" to "we" are just beginning.

How to promote the development and prosperity of the industry, culture and tourism, the provinces (city, district) administrative department of culture and tourism is undoubtedly the key in the middle of a ring. Travel integration environment, the implementation of sanding program is not only the responsibility of departments and agencies to integrate internal organization, staffing, is to determine the culture and tourism market, the people, the future "" firmness and stability, light ", the provinces (autonomous regions and municipalities) administrative department of culture and tourism the future will be from the wonderful" solo "into a harmonious symphony".

3, 9 scenic spots promoted 5A level to celebrate the 11 4A class scenic delisted lead industry reflection

[summary] public opinion in October 29th, the Ministry of culture and tourism held a new 5A class tourist attractions in Beijing will award. The conference announced by the organization committee of the national development and evaluation of quality evaluation of the tourism resources planning, Shanxi city of Linfen province Hongdong large tree roots worship park scenic spot, the Inner Mongolia Autonomous Region Chifeng KeShenKeTeng Stonehenge scenic and other 9 scenic spots identified as national 5A level scenic spots, concentrated over the same period, published 11 by 4A scenic delisted processing.

[the] public opinion dissemination of the Ministry of culture and tourism scenic spots in the first day of 5A awarding the local media reports focused on the topic after the heat continues to rise. 10 30 April, after the Ministry of culture and tourism website 5A scenic spot award will be held, the central focus and quickly lead to the media to join the camp spread rapidly, public heat. In November 1st, the Ministry of culture and tourism website is 11 4A level scenic delisted list, once again led to a public hot.

Figure: information dissemination channels accounted for

Public opinion [comment] the Ministry of culture and tourism for the first time after the establishment of 5A level scenic spots of award, and announced the delisting of 11 4A level scenic spots list triggering hot industry. Scenic spots as the leading tourism in the promotion of culture, promoting employment, stimulating consumption and promote regional economic development has significant effect, 259 national 5A level scenic area is not only the masses identity, market depth is recognized by a gilded signboard, heavy responsibility, satisfying people's travel needs of life, the tradition of Chinese culture and display the image of the state, the demonstration of tourism resources development is especially important.

The Ministry of culture and tourism also announced the delisting of the 11 4A scenic spot, and give reasons: lack of degradation of service quality, service facilities, toilet revolution lag, tourist experience is poor and the weakening of the function of tourism. This is a wake-up call for the national A-level scenic, scenic area is the national A-level import mechanism, is the flow, also can be eliminated, to improve the scientific management and operation ability, paying attention to tourist experience, improve public service capacity in order to effectively safeguard the A-level scenic brand image, to better satisfy the tourist consumption demand.

(commissioning editor Wang Kun and Zhang Xiang)